Client-side tracking is losing the war against browsers, blockers, and regulation.
Every percentage point of blocked data compounds into flawed attribution, wasted budget, and decisions built on incomplete signals.
15 to 30 percent of your conversions are invisible
Browser extensions, ITP, and privacy features block client-side tags. Every blocked request is a conversion your algorithms never learn from.
7 ad platforms, 7 different schemas
Meta CAPI, TikTok Events API, Pinterest. Each has its own auth flow, schema, and deduplication logic. Managing them client-side is fragile and unscalable.
Safari caps cookies at 7 days
Without server-side enrichment, your returning visitors look like new users. Cohort analysis collapses. CLV models break.
Battle-tested across 12 markets and 30 plus Shopify stores
Every server-side deployment follows playbooks refined at Carrefour, Club Med, and Sezane.
Multi-cloud deployment
sGTM on GCP (default), AWS, or Azure, matched to your existing cloud infrastructure.
7 CAPI platforms
Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn, Bing. Connected server-to-server with deduplication.
First-party cookies
Subdomain mapping and server-side enrichment to survive ITP and extend cookie lifetimes.
Data quality monitoring
Real-time alerting on signal degradation, deduplication failures, and CAPI error rates.
Server container that becomes your first-party data backbone.
We deploy sGTM on your cloud provider with subdomain mapping, load balancer configuration, and custom client templates for full first-party data collection.
What you get:
- Server container on GCP, AWS, or Azure
- Subdomain mapping for first-party cookie collection
- Load balancer config and auto-scaling
- Custom client templates for your data flows
7 ad platforms connected server-to-server.
Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, Snapchat, Pinterest, LinkedIn, and Bing, with proper deduplication and event matching on every one.
What you get:
- Meta CAPI with advanced matching and deduplication
- Google Ads Enhanced Conversions via sGTM
- TikTok, Snapchat, Pinterest server-side integration
- LinkedIn and Bing Conversion API implementation
Proprietary sGTM logic for your exact requirements.
Custom sGTM tags, variables, and clients. Event deduplication, BigQuery streaming, data quality monitoring, visitor identification.
What you get:
- Proprietary tag and variable templates
- Event deduplication across client and server
- BigQuery streaming for real-time warehouse ingestion
- Data quality monitoring templates with alerting
Cookie enrichment without third-party dependencies.
Server-side consent forwarding, cookie enrichment for extended lifetimes, and visitor identification. All within GDPR compliance.
What you get:
- Server-side cookie enrichment for extended lifetimes
- Consent signal forwarding at the server level
- First-party visitor identification patterns
- GDPR-compliant data collection architecture
From client-side dependency to server-side control.
Impact assessment
Measure your ad blocker rate, cookie decay, and signal loss. Quantify what client-side is costing you.
Infrastructure design
Cloud provider, subdomain mapping, container topology, CAPI routing. All documented before deployment.
Deployment
sGTM container live, custom clients configured, 7 CAPIs connected. Parallel run with client-side for validation.
Deduplication QA
Event deduplication between client and server. Zero double-counting verified across every ad platform.
Monitoring handover
Data quality dashboards, alerting on failures, documentation. Your team or our Intelligence retainer.
“7 ad platform CAPIs connected server-to-server. 30 plus Shopify stores deployed. Signal recovery measured at 92 percent with Consent Mode v2 behavioral modeling.”
Production infrastructure, not proof of concepts
Concrete deliverables your team can actually use. No slide decks, only tested artifacts.
sGTM Container
Production-ready server container with all tags, triggers, and variables configured and tested.
CAPI Integration
Server-to-server connections for all your ad platforms with deduplication and event matching.
Custom Templates
Proprietary sGTM templates for deduplication, streaming, and monitoring.
Subdomain Configuration
DNS and load balancer setup for first-party cookie collection.
Monitoring Dashboard
Real-time data quality checks on your server-side pipeline with anomaly alerting.
Migration Playbook
Step-by-step guide from client-side to server-side, including rollback procedures.
30 implementation guides. 12 markets deployed.
Every deployment follows documented playbooks covering sGTM architecture, all 7 CAPI platforms, and 10 CMP integrations. Refined across Carrefour, Club Med, and 30 plus Shopify stores.
Is this the right engagement for you?
Best fit
- Brands with significant paid media spend (over 50K per month)
- Companies operating across multiple markets (multi-consent)
- E-commerce with complex attribution requirements
- Teams losing 15 to 30 percent of signals to ad blockers
Not ideal for
- Simple brochure websites with no paid media
- Early-stage startups with minimal tracking needs
Common questions
What cloud provider do you deploy on?
GCP (default), AWS, and Azure. GCP offers the best cost-performance ratio for sGTM, but we adapt to your existing infrastructure.
How does server-side tracking help with GDPR?
Consent signals are forwarded server-side, ensuring no tag fires without valid consent. Consent Mode v2 is implemented at the server level, not just in the browser.
What is the performance impact?
Server-side tracking reduces client-side JavaScript by 40 to 60 percent, directly improving Core Web Vitals and page load time. We measure before and after.
Explore complementary capabilities
Certified Analytics Engineer
DataBird 2025
GA4 Certified
GTM Server-Side Specialist
BigQuery Certified
Google Cloud
Enterprise Track Record
Carrefour. Airbus. Club Med. Ubisoft
Luxury and Premium Clients
Sezane. ByRedo. Valrhona
50 plus Client Engagements
Artefact. Sleekery. MadMetrics
Every day on client-side only, you lose signals you cannot recover.
Your competitors are already server-side. The gap compounds weekly.