Privacy Policy

1. Data Controller

MadMetrics, operated by Sebastien Palma and based in Paris, France, is the data controller for your personal data.

Contact: sebastien.palma@madmetrics.io

2. Data We Collect

We collect the following when you interact with our site and services:

• Contact information: name, email, company name, provided via contact or diagnostic forms.
• Website URL: provided when you run MadScan.
• Cookie and consent data: your consent preferences, stored locally on your device.
• Usage data: anonymized analytics, activated only with your explicit consent.

3. Legal Basis for Processing

• Consent: when you submit a form or accept cookies.
• Legitimate interest: anonymized analytics to improve our website and services, subject to your preferences.

4. How We Use Your Data

• To respond to inquiries and deliver our services.
• To schedule diagnostic calls and manage engagements.
• To run MadScan audits on the URLs you provide.
• To improve site performance and experience, only with consent.

5. Data Sharing

We share data only with trusted service providers for operational needs: Cal.com for scheduling and Vercel for hosting. We never sell or trade your data.

6. Data Retention

• Contact data: kept for 24 months after last interaction, then deleted.
• Cookie preferences: renewed every 12 months.
• MadScan reports: kept for 12 months, then automatically purged.

7. Your Rights

Under GDPR you can access, rectify, erase, port, or object to your data. Contact us at sebastien.palma@madmetrics.io. We respond within 30 days.

8. Cookies

See our Cookie Policy for full details.

9. Changes to This Policy

We may update this policy. The last-updated date appears below.