Data architecture that actually drives decisions.
We combine tracking, analytics engineering, and measurement to help ambitious brands stop guessing and start knowing.
Data is messy. We make it make sense.
Capture every signal that matters
GA4, server-side tracking, and consent engineering. We build the collection layer your entire stack depends on.
Engineer your single source of truth
Your warehouse becomes the one place every team queries and trusts. No more spreadsheet wars.
Prove what works. Cut what doesn't.
A/B testing, funnel analysis, and attribution that tells you which channels actually drive revenue.
Every signal matters. Every gap compounds.
GA4 event architecture, GTM container governance, and consent engineering. We build the collection layer everything else depends on.
Real impact. Real brands.
GA4 migration and CRO for a new booking platform
Full GA4 event architecture across 40 international websites. Measurement plan, consent engineering, and conversion funnel optimization on a multi-step booking flow.
Server-side transition via Addingwell
Migration from client-side to server-side tracking across multiple sites. Measurement plan, DNS configuration, CMP migration to Didomi, Looker Studio dashboards.
Web and app analytics with cross-domain tracking
Tracking architecture across web, mobile app, CMP integration, GTM governance, and cookie management for a global streaming platform.
sGTM deployment with dashboards and alerting
Server-side GTM for internal product websites. Measurement plan, DataLayer revision, developer workshops, Looker Studio dashboards with KPI alerting.
“Server-side tracking, analytics engineering, and measurement deployed for enterprise and luxury e-commerce brands across Europe.”
Certified Analytics Engineer
DataBird 2025
GA4 Certified
GTM Server-Side Specialist
BigQuery Certified
Google Cloud
Enterprise Track Record
Carrefour. Airbus. Club Med. Ubisoft
Luxury and Premium Clients
Sezane. ByRedo. Valrhona
50 plus Client Engagements
Artefact. Sleekery. MadMetrics
Methodology over improvisation.
A proven system. Refined at enterprise scale. The same framework that served Carrefour now serves your brand.
Your data pipeline gets the same rigor as your product code.
Version control, automated tests, lineage documentation. Nothing ships to production without a code review.
Consent is architecture, not a checkbox.
Consent Mode v2 implemented at server level. CNIL 100-point scoring. Validation across 3 channels.
One source of truth. Not the dashboard. The model underneath.
Dashboards are only views. When Finance and Marketing disagree, we look at the model, never at the pretty chart.
Every week without clean data is a week of decisions built on noise.
Book a 30-minute diagnostic call. We run MadScan on your site and show you exactly where you are leaking signals and how much it is costing you.