A booking is not a click. It is a 47-day, multi-device journey.
Seasonality, 7-week decision cycles, and inspiration-to-booking attribution that last-click cannot handle. You need measurement designed for long journeys.
Every step from search to booking, fully tracked
Multi-session browsing, destination comparison, booking configuration, payment. 40 plus websites deployed with consistent event architecture.
Attribution across 47-day consideration cycles
Travel purchases span weeks. Multi-touch attribution and funnel analysis designed for extended consideration. Last-click collapses at day 7. We measure through day 47.
Seasonal intelligence without manual intervention
Automated anomaly detection, seasonal forecasting in BigQuery, and dashboards that adapt to demand fluctuations. Your team reacts to signals, not rebuilds reports.
Every signal matters. Every gap compounds.
GA4 event architecture, GTM container governance, and consent engineering. We build the collection layer everything else depends on.
Every journey starts with a search. We track through the boarding pass.
GA4 event architecture mapped to the travel funnel: inspiration, search, comparison, configuration, booking, post-trip. BigQuery pipeline for cross-market analytics. Multi-touch attribution for multi-week consideration windows.
Club Med: full-funnel measurement across 40 plus websites
GA4 plus BigQuery analytics architecture connecting a multi-step booking journey across 70 plus resorts with full-funnel attribution. Server-side tracking with Consent Mode v2 across all international markets.
Explore case study40+
Websites with unified tracking
70+
Resorts in the booking funnel
12
Markets deployed
“Unified tracking architecture deployed across international websites and resorts with full-funnel measurement.”
“Unified tracking architecture deployed across international websites and resorts with full-funnel measurement.”